I’m startin to think that a few high-profile rappers tallied up bar tabs they can’t handle! All of a sudden, everybody is affiliating their star-style with a liquor brand. Well, everyone except 50 Cent who is a renowned health nut, hence the Vitamin Water deal. (Rumour has it 50 was buying cases of the elixirs before getting involved). Now, Sean “Diddy” Combs has signed on to a multi-year deal to develop the Ciroc vodka brand. This news follows recent news that Vybz Kartel will be the face of a new rum (called Vybz Rum and distributed by Pimp Juice) and Pharrell’s addition to the Hennessy whiskey team for the Flaunt Your Taste campaign. I guess high-grade liquor is the new Land Rover in the hip hop scene…. (So why is Jay-Z on Budweiser’s wagon?) ([More →])

Pharrell Williams sure knows how to flaunt his expensive taste! In 2005 he teamed up with Nigo of Bathing Ape to create a line of designer sunglasses that look like a million bucks. They stunner shades were inspired by the OG gangsta - Scarface! - and you may recognize them on Jay-Z’s mug on the cover of XXL Mag come December. That’s cuz Louis Vuitton has decided to reissue the designer shades for rich rappers. Check out the Louis Vuitton “Millionaires”: ([More →])

Neptunes producer and hip hop artist Pharrell now represents Louis Vuitton Moet Hennessy. It’s part of the Hennessy “Flaunt Your Taste” campaign that suggests taste is the new bling in hip hop culture and Pharrell has stepped up to be the first musician to Flaunt what he’s got. The campaign will be seen in 7 internet spots, 3 tv commercials, and print ads in Vibe, Vanity Fair and GQ magazines. ([More →])